Engaging Brand Strategies. Memorable Experiences.

Boosting WeChat Engagement: A Visual Transformation for Vanke Hong Kong

Vanke Hong Kong

Industry: Corporate, Real Estate, Technology

Project: Digital Design, Marketing Design, Brand Storytelling

Intro and Challenges

Vanke Hong Kong, a leader in luxury residential development renowned for eco-friendly living spaces and its “people-centric” design philosophy, sought to enhance overall campaign engagement and capture the attention of potential homebuyers across various touchpoints for three of its key properties.

A clear and intuitive user interface (UI) was essential for a positive user experience, making it easy for users to navigate and digest the information within digital leaflets.

Recognising this challenge, Vanke Hong Kong collaborated with us, a leader in crafting user-friendly and engaging interactive experiences

Solutions

To align with Vanke’s target audience and intended distribution channels, we prioritised user experience by restructuring the content for enhanced clarity.

We employed a clear visual hierarchy, showcasing a curated selection of interior visuals, including room views and floor plans, and easy-to-understand infographics front and centre. To enhance accessibility and reinforce Vanke Hong Kong’s polished identity, we strategically selected brand-aligned fonts and a combination of English and Chinese characters.

Additionally, to further drive engagement, we optimised the e-leaflets for easier consumption on WeChat by converting them into digestible JPGs. We also strategically positioned elements like QR codes for a seamless user experience.

To complement these digital efforts and complete their O2O (Offline-to-Online) sales strategy, we also designed an exhibition standee showcasing their key properties. The standee leveraged existing visuals and messaging from the WeChat e-leaflets, ensuring a unified brand experience across both digital and physical touchpoints.

Impact

With the rollout of their redesigned digital marketing assets, the redesigned WeChat e-leaflets have revolutionised the user experience for potential homebuyers. The exhibition standee physically embodies the campaign, enhancing visibility in high-traffic environments.

The clear visual hierarchy, engaging imagery, and easy-to-read text create a seamless navigation experience within the WeChat environment, making it easier for users to explore Vanke Hong Kong’s properties and simplifying their home search. Strategically placed QR codes provide a convenient way to access additional information, accelerating the research journey.

The overall UI design echoes Vanke Hong Kong’s “people-centric” philosophy, offering a welcoming and informative digital experience for its discerning audience.

We are always excited by new collaborations. If you would like to find out more on how we can help to bring up engaging brand experiences,

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