Engaging Brand Strategies. Memorable Experiences.

Commemorative Book: Celebrating 15 Years of AIC

Agency for Integrated Care

Project: Communication Design, Brand Storytelling, Commemorative Book

Intro and Challenges

Celebrating 15 years of caring for Singapore’s seniors, the Agency for Integrated Care (AIC) envisioned something more profound — a commemorative book that invites readers to walk alongside them on this meaningful milestone.

Solutions

The Journey of AIC’s Commemorative Book

The journey to create AIC’s commemorative book began with concept development, as our team at LivelyGreen set out to design something authentic — something as familiar and inviting as a cherished storybook. After rounds of brainstorming and feedback, a guiding principle became clear: simplicity. This approach would ensure that each story could be felt fully, without distraction, allowing AIC’s values and mission to shine through.

A Narrative-Driven Design Approach

With this vision in mind, the team developed a narrative-driven layout to guide readers through a cohesive visual journey. Each page flowed elegantly into the next — a design that felt inviting yet orderly, consistent yet lively. Every element was thoughtfully chosen to keep readers engaged, with typography that balanced friendliness and professionalism, ensuring each story felt approachable without sacrificing clarity.

Reflecting Transparency and Dignity

Every aspect of the commemorative book was crafted to reflect AIC’s commitment to transparency and dignity, connecting readers deeply to the mission and values embedded in each story shared. The result is a publication that guides readers through AIC’s work with a sense of clarity and calm, embodying the spirit of kampong community and care at the heart of AIC’s journey.

Capturing Authentic Moments

AIC’s story isn’t just one of words; it’s shaped by the individuals who bring its mission to life. Capturing their heart and dedication was essential to infusing authenticity and vitality into the commemorative book. This required careful coordination across multiple teams to ensure each moment reflected AIC’s commitment to community care. Photoshoots were organised across departments, with thoughtful planning to capture the warmth and compassion that define AIC’s work.

A Unified Visual Narrative

Each image was carefully chosen and retouched to align with the storybook theme, enhancing the visual narrative. These photos weren’t merely additions; they were moments frozen in time, reinforcing AIC’s impact and drawing readers even closer to the mission. Together, the images created a unified, polished look that was both heartfelt and professional, making the commemorative book a true reflection of AIC’s journey.

Impact

The final commemorative book became more than just a publication; it was a tribute to AIC’s 15-year journey, a reflection of the agency’s values, and a celebration of community care.

For readers, this commemorative book offered a fresh perspective on AIC’s role in Singapore, making the journey of senior care feel relatable, impactful, and profoundly human.

For AIC’s staff and partners, it became a source of pride — a reminder of the shared purpose that fuels their work. The stories, images, and thoughtful design came together to create a sense of unity, celebrating each individual’s contribution to AIC’s mission of support and compassion.

On every page, the commemorative book embodies AIC’s vision of a world where seniors live with dignity, respect, and community support. It stands as a testament to the power of thoughtful design, capturing AIC’s journey with authenticity and care. This publication not only honours the past 15 years of impact but also inspires confidence in a future where AIC’s mission will continue to flourish.