Engaging Brand Strategies. Memorable Experiences.

Marketing Collateral & Social Media Enhancements for SBF

Singapore Business Federation (SBF)

Industry: Corporate, Technology

Project: Marketing Collateral, Social Media Assets

Intro and Challenges

Corporate marketing collateral is more than just visuals — it tells a story. With the exclusive partnership for Singapore Business Federation (SBF), we support the entire organisation with various post-rebrand marketing collateral design support.

To kickstart showcasing their rebranding effort, we crafted a set of materials to support SBF’s membership renewal and sign-up campaign — highlighting “What SBF Has Done This Year” and “What’s Coming Up Next”. These helped members see the impact of SBF’s initiatives and the value of being part of its business community — while also building trust, strengthening the organisation’s reputation, and expanding audience imagination around what SBF stands for.

We created a milestone poster that highlighted SBF’s key initiatives in a visually engaging and easy-to-digest format. To extend its reach, we adapted the poster into a dynamic social media carousel — creating a scroll-friendly experience that brought the message beyond print and into digital conversations.

Solutions

One of the main challenges was presenting a large amount of content on a single-page poster while keeping it clear and visually engaging. Additionally, the social media adaptation required a design approach that maintained clarity while enhancing interactivity.

To address this, we focused on:

Content Structuring for Readability: Organised text strategically to ensure key achievements were presented in a clear, easy-to-read format.
Visual Communication Techniques: Used icons and infographic-style elements to break up dense content and improve engagement.
Adapting the Poster into a Social Media Carousel: Transformed the single-page design into a multi-slide carousel, allowing members to swipe through key information in bite-sized sections for better retention and engagement.
Brand Consistency & Contrast Enhancement: Maintained SBF’s branding while using a bright, high-contrast background for improved visibility and accessibility across both formats.

Impact

By leveraging corporate marketing collateral, LivelyGreen Strategic Brand highlighted SBF’s key achievements over the past year and the benefits of continued membership, reinforcing the importance of staying connected with SBF for continued growth and engagement. The poster served as a strong visual anchor, while the carousel post expanded reach and interaction on social media.

This interactive format improved content retention, allowing members to swipe through achievements at their own pace. The print-to-digital adaptation made the message more accessible, ensuring a scalable design for future campaigns while strengthening engagement across multiple touchpoints.