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These assets aimed to engage SMEs and encourage their participation in the Sectoral Net Zero Transition Programme, supporting SBF’s mission to drive sustainable growth, build business resilience, and strengthen collaboration between businesses and the government.
Our design team at LivelyGreen Strategic Brand created social media carousel designs that conveyed essential information in a visually compelling manner. To ensure the design resonated with SMEs, we incorporated a mix of vibrant colours, engaging graphics, and concise yet informative messaging.
Moreover, by utilising a scrapbook-style theme enriched with cutouts, hand-drawn elements, and textures, we aimed to simplify the intricate topic of decarbonisation, making it accessible, relatable, and engaging for SMEs. In addition, through a careful selection of imagery, well-structured layouts, and compelling calls to action, we crafted a narrative that guided SMEs through the journey of reducing carbon emissions, empowering them with actionable steps, insightful guidance, and practical tools.
Ultimately, this design approach was underpinned by a deep understanding of visual communication principles and the target audience’s preferences. By combining creativity with data-driven design decisions, we created engaging carousel assets for social platforms that not only informed but also inspired SMEs to actively participate in the Sectoral Net Zero Transition Programme.
The social media carousel ads successfully conveyed the critical importance of decarbonisation to SMEs and highlighted the exciting opportunities within the Sectoral Net Zero Transition Programme.
This visually appealing format significantly increased awareness and encouraged active engagement on social media platforms, effectively promoting sustainable practices and fostering SME growth in the rapidly evolving global decarbonisation landscape.
We are always excited by new collaborations. Feel free to Whatsapp or drop us a message from the form below.