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Engaging Brand Strategies. Memorable Experiences.

Website Redesign: Simplifying What Matters

Hong Leong Asia Ltd.

Industry:
Project: Website Redesign, Branding Identity

Intro and Challenges

Hong Leong Asia Ltd. is a publicly listed company that required a website redesign to support complex reporting obligations and a multi-stakeholder operating environment. Their previous site had become difficult to navigate, hard to update, and increasingly misaligned with the needs of both internal teams and external audiences.

With a statutory deadline approaching (due to the publishing of their Annual Report and Sustainability Report), Hong Leong Asia Ltd. needed more than a visual refresh — they needed a corporate website redesign that delivered operational clarity, internal efficiency, and compliance readiness.

Solutions

The website redesign addressed deep structural and usability challenges across their existing site. Navigation was disorganised, content was difficult to manage, and the overall experience no longer supported how users or internal teams needed to interact with the platform.

We revisited the entire user experience. Through close collaboration with the team, we mapped how the site was being used, where it was breaking down, and what operational outcomes it needed to support. This insight shaped the restructuring of the sitemap and content hierarchy, ensuring clarity for external users and ease of management for the internal team.

Working within the existing WordPress–Elementor setup, we streamlined backend components and introduced structure where it had been missing making updates faster, layouts more consistent, and the platform more stable overall. The visual identity remained intact, but the way it functioned was completely rethought as part of the website redesign project.

Website redesign sitemap and wireframe overview showcasing page structure and user journey mapping
Typography and color palette featuring EB Garamond used in corporate website redesign style guide
Industrial visuals of construction truck and smart forklift to reflect sector diversity in website redesign
Tablet displaying ESG targets and sustainability metrics interface designed during website redesign

Impact

The redesigned website launched ahead of their legal deadline with improved performance and no compromises to stability. Navigation is now clearer and more intuitive, helping users find essential information faster, including time-sensitive reports and updates.

Internally, the platform is easier to manage. With a simplified backend and modular layout system, the team can now update content independently reducing delays, minimising risk, and maintaining consistency without needing technical support.

What began as a compliance-driven website redesign ended as a long-term operational upgrade — transforming the site from a maintenance burden into a stable, strategic asset that now supports both internal workflows and external expectations.

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