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Industry: Corporate
Engaging Brand Strategies. Memorable Experiences.
Swire Bulk’s visual language reflects a balance of tradition and innovation, with a clean, structured, and highly functional aesthetic. To translate this identity into a tangible asset, our goal was to design a branded corporate notebook that upheld design excellence while reinforcing the company’s employer branding strategy.
To bring this vision to life, we explored creative directions through mood boards that aligned with Swire Bulk’s corporate identity. We leveraged its signature colors–blue, red, and white–to reflect its maritime heritage.
Typography is a vital element in reinforcing Swire Bulk’s brand identity, ensuring clarity and maintaining a professional image. We selected modern, highly legible typefaces that aligned with the company’s corporate aesthetics. To enhance its premium appeal, we incorporated debossing and hot stamping, giving the notebook an exclusive, high-quality feel.
Beyond aesthetics, we incorporated employer branding elements that strengthened employees’ connection to Swire Bulk’s values, mission, and workplace culture. A dedicated values page highlighted Swire Bulk’s mission, ESG framework, and workplace culture, reinforcing its commitment to employees and fostering a deeper connection to the brand.
Additionally, to enhance daily usability, we incorporated functional features, including a sticky note pad for note-taking. Strategic logo placement and size adjustments ensured strong brand visibility, making the notebook a consistent and recognisable part of the employee experience.
Carefully selected materials, typography, and colours ensured the notebook reflected Swire Bulk’s professionalism, heritage, and industry leadership. The premium finishes and functional elements enhanced its usability, making it a practical yet symbolic asset for employees.
This design-driven approach reinforced a sense of belonging, ensuring that every detail aligned with Swire Bulk’s commitment to its people. The corporate notebook now serves as a consistent touchpoint in the employee experience, seamlessly integrating into the company’s evolving employer branding strategy.
We are always excited by new collaborations. Feel free to Whatsapp or drop us a message from the form below.