Engaging Brand Strategies. Memorable Experiences.

ANSWERING MARKET NEEDS

Singtel Digital Media

Industry: Corporate, Technology

Project: Brand Identity & Collaterals (e-Commerce SOS)

How do we take branding beyond striking graphics and cool visual messaging? Understanding our clients’ customers is one of the key tasks we face when embarking on a brand project. It’s up to us to get into the minds of the target market, draw out their concerns, and communicate with them using a consistent brand message that adds value.

Our team got into the mindset of the target audience and drew out the main requirements for this project “eCommerceSOS”: the need for lots of valuable information that’s easy to view, lightweight and simple. Therefore, we created a fresh tone and logo to reflect the smooth and easy nature of online transactions, and created iconic shopping cart and credit card icons. Our mission is to ensure that our clients and their customers also feel a deep sense of pleasure when using and interacting with the brands we create.

We are always excited by new collaborations. If you would like to find out more on how we can help to bring up engaging brand experiences,

Good Practice Guide Book Design | AIC Singapore

Marketing kit cover with East Perth skyline and The Langley live-work-play positioning.

Marketing Kit Design | The Langley Perth

Two National Quantum Office (NQO) X-stand banners erected in a modern exhibition hall with blurred background lights and booths. Left banner: Diverse youth group photo, red circular icons, structured text sections, QR code. Right banner: "Building a Quantum Future Together" headline, heart and blood drop icons, partner logos in blue circles, QR code. Red and gray design scheme creates immersive environmental branding for quantum research showcase.

NQO Singapore: Scaling Brand Presence through Accessible Information Design