Engaging Brand Strategies. Memorable Experiences.

Good Practice Guide Book Design | AIC Singapore

AIC Singapore

Project: Corporate Collaterals, Communication Design, Guide Book Design

Intro and Challenges

This good practice guide book project for AIC Singapore needed to reach families, caregivers,
and service providers across Singapore — not just exist as a downloadable document.
The core communication design challenge was clear: how do you transform a dense,
compliance-heavy reference guide into something people genuinely want to open? A text-only
approach would produce exactly the kind of good practice guide book that nobody reads.

Solutions

LivelyGreen Strategic Brand developed three initial book design concepts before the client
selected a preferred direction. When AIC Singapore shifted from print to digital publication,
LivelyGreen Strategic Brand adapted the layout to portrait orientation for mobile readability,
embedded navigation hyperlinks for easy section access, and consistent illustrations that matched
specific caregiving scenarios throughout the guide. A warm colour palette — soft oranges, muted
yellows, earthy greens — was applied deliberately across the book design to communicate care and
approachability rather than institutional formality. The result was a good practice guide book
that balanced communication design clarity with genuine visual warmth.

Impact

The completed good practice guide book is now publicly available through

AIC Singapore’s digital channels, distributed to service providers and families across
Singapore. A guide book that once risked being ignored now functions as a genuinely usable
reference — readable on any device, easy to navigate, and visually engaging enough to earn the
attention of the caregiving families it was designed to serve.

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