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Industry: Education
Engaging Brand Strategies. Memorable Experiences.
NTUC LearningHub , Singapore’s leading Continuing Education and Training provider, partnered with LivelyGreen Strategic Brand to craft a course sign-up social media campaign design that would inspire home cooks and culinary enthusiasts to join their Hari Raya food recipe classes.
The campaign needed to evoke the spirit of celebration — the warmth, generosity, and togetherness that define Hari Raya — while driving real course engagement. The creative challenge lay in finding imagery that looked delicious, authentic, and culturally resonant. Because stock visuals often felt generic, the team turned to AI-assisted design to generate truly mouth-watering food images that matched the festive mood.
To appeal to both hobbyists eager to try festive recipes and professionals looking to expand their culinary repertoire, LivelyGreen Strategic Brand developed two visually distinct campaign directions.
The process began with visual exploration on Pinterest to understand textures, colour palettes, and presentation styles associated with traditional Hari Raya dishes. From there, the creative team experimented with AI tools to produce realistic and appetising visuals — a key breakthrough in achieving the right emotional tone.
Through iterative concept refinement and GPT-assisted ideation, we arrived at final key visuals that balanced festive richness with approachable design. Typography and layout were guided by NTUC LearningHub’s brand principles, ensuring that the campaign felt both celebratory and consistent with its identity.
At every stage, LivelyGreen Strategic Brand’s formula — Proactive Dialogue + Innovation + Strategic Brand Design + Technology = Sustainable Growth — shaped the collaboration. The end result was a digital campaign that made viewers not only crave the dishes, but also feel inspired to learn how to make them.
The course sign-up social media campaign design successfully elevated NTUC LearningHub’s engagement during the festive season. By blending AI-assisted design and sensory-rich visual storytelling, the campaign captured the joy of Hari Raya while driving curiosity and course enrolments.
It strengthened NTUC LearningHub’s positioning as a dynamic, forward-thinking learning provider — one that celebrates culture through creativity and technology.
For LivelyGreen Strategic Brand, the project demonstrated how design empathy and innovation can work hand-in-hand to turn cultural storytelling into meaningful audience action.
We are always excited by new collaborations. Feel free to Whatsapp or drop us a message from the form below.