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Engaging Brand Strategies. Memorable Experiences.

Brand Engagement Boosted with Custom Stickers

NTUC LearningHub

Industry:

Project: Brand Engagement, Brand Story, Corporate Marketing Collaterals

Collection of colorful and motivational stickers with phrases like 'Take the Leap,' 'You Can Do It,' and '#GenerationReady,' showcasing creative brand engagement through vibrant design and positive messaging.

Intro and Challenges

Incorporating commemorative customised stickers into communications is an effective way to enhance branding and engage all stakeholders, during significant events like anniversaries or milestones. NTUC LearningHub did just that to celebrate their 20th anniversary.

The creative concept needed to align with NTUC LHUB’s brand identity, ensuring the stickers were engaging and reflective of the organisation’s history while capturing a retro-themed style. The stickers had to be versatile for both print and digital formats, including an animated version for WhatsApp.

The design solution aimed to be visually appealing, embracing retro-themed visual elements while effectively communicating the nostalgia of NTUC LHUB’s 20-year journey.

Solutions

At LivelyGreen Strategic Brand, we approach every project with a blend of creativity and strategic thinking – ensuring that each design solution resonates with our client’s vision.

For NTUC LHUB’s commemorative stickers, our journey began with in-depth strategy and research into retro design elements specifically suited for stickers. We explored colour palettes, typography, and visual motifs that could bring the retro theme to life while still feeling fresh and relevant. Once the foundation was set, we transitioned into the sketching phase, developing various retro-inspired sticker design concepts that reflected NTUC LHUB’s desired aesthetic.

Additionally, the designs carried a motivational message crafted to inspire positivity and engagement, aligning with NTUC LHUB’s commitment to uplifting and motivating its community. The designs were then digitised, resulting in a cohesive set of stickers that were visually appealing and versatile across different formats, further enhancing brand engagement

To further enhance interactivity and engagement, we animated the stickers, adding a dynamic element that reinforced both the visual appeal and the motivational intent behind each design.

Hand-drawn sketches of motivational stickers featuring phrases like 'You Can Do It,' 'Take the Leap,' and '#GenerationReady,' highlighting creative strategies for brand engagement through encouraging and playful designs.
Color palette featuring 12 different hex codes on a pastel background, demonstrating the use of vibrant colors to enhance brand engagement and visual appeal in branding materials.
Two sheets of colorful and motivational stickers with phrases like 'Take the Leap,' 'You Can Do It,' and '#GenerationReady,' designed to enhance brand engagement and promote a positive and interactive brand experience.
Blue notebook adorned with vibrant stickers featuring phrases like '#GenerationReady,' 'Keep Going, Keep Growing,' and 'Work in Progress,' illustrating creative brand engagement through personalized and motivational designs.
Laptop decorated with colorful stickers featuring messages like 'Get Bready,' '#GenerationReady,' and 'You Can Do It,' showcasing creative brand engagement through unique and visually appealing designs that encourage motivation and participation.

Impact

The commemorative customised stickers effectively captured the spirit of NTUC LHUB’s 20-year journey, bringing a sense of nostalgia and celebration to their milestone. The retro-themed designs were adaptable to various platforms and formats, making them particularly impactful for branding awareness and engaging a diverse range of stakeholders, from students to partners.

In their animated form, the stickers added a dynamic and engaging element that resonated with a broad audience, reinforcing NTUC LHUB’s positive and optimistic message as a leader in the educational field.

This fresh, retro-inspired visual identity, with its thoughtfully crafted visual elements, provided a memorable way to mark this significant milestone.

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