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Engaging Brand Strategies. Memorable Experiences.

Revolutionising Connectivity: Extend Networks' Brand Makeover

Extend Networks

Industry: ,

Project: Branding Strategy, Brand Story, Website & Corporate Marketing Collaterals

Logo of Extend Networks displayed against a starry night sky background, with a silhouette of a satellite dish on a mountain in the foreground. The logo features modern, overlapping blue and teal circles on the left side, next to the text 'Extend Networks' in white.

Intro and Challenges

Extend Networks is a pioneering company dedicated to bridging the connectivity gap in underserved regions using groundbreaking satellite technology. Imagine sitting at your headquarters in Singapore, seamlessly monitoring real-time data on temperature and soil acidity from a remote farmland. This seamless connection, made possible by Extend Networks, exemplifies their mission.

Despite their affordable, professional, and customisable solutions, Extend Networks faced the significant challenge of distinguishing itself in a competitive market with rivals like Skylo and Sateliot.

To stand out, Extend Networks needed a strong, cohesive brand identity and a compelling website design that conveyed their professionalism, simplicity, and innovative solutions while resonating with stakeholders across diverse industries.

Solutions

At Lively Green Strategic Brand, we embarked on a comprehensive project encompassing Brand Identity and Development, Brand Strategy & Positioning, Digital Presence and Design, Marketing Research & Strategy, and Customer Experience and Optimisation. Our goal was to encapsulate Extend Networks’ mission and values in every aspect of their brand.

Brand Strategy & Positioning:

We began with an in-depth analysis of the market and competitors, identifying key differentiators for Extend Networks. Our strategy centred around creating a compelling brand story, followed by brand identity that was not only visually appealing but also positioning Extend Networks as a leader in connectivity innovation with a mission-driven approach.

Design Concept:

  • Branding Colour Scheme: A vibrant palette of green symbolising growth and connectivity, paired with sleek, modern neutrals to emphasise professionalism and simplicity.
  • Name Card and Letterhead: Minimalistic designs with clean lines and ample white space, ensuring that essential information stands out.
  • Brand Guidelines: A comprehensive document outlining the brand’s visual and verbal identity, ensuring consistency across all platforms and materials.
  • Digital Presence, Social Media Branding: Revamped Extend Networks’ LinkedIn , X, Facebook and TikTok Page with engaging profile and background graphics, fostering a strong online presence and professional image.
  • Website Design: Developed a user-friendly, visually compelling website that highlights Extend Networks’ innovative solutions, customer testimonials, and case studies, ensuring seamless navigation and an engaging user experience.
Marketing Research & Strategy

We conducted extensive market research to understand industry trends, customer needs, and competitive landscape. This informed our strategy to position Extend Networks effectively in the market and reach target audiences.

Customer Experience and Optimisation

Our team focused on optimising the customer journey across all touchpoints. This included:
  • User Experience (UX) Design: Ensuring intuitive navigation and interaction on the website to enhance user engagement and satisfaction.
  • Customer Experience (CX) Strategy: Creating a seamless and positive experience from initial contact through ongoing service.

Our collaborative design process involved multiple brainstorming sessions and feedback loops with the Extend Networks team. We focused on creating a brand that was grounded in their values and mission. Each element, from the colour scheme to the UX design, was carefully chosen to reflect the company’s innovative spirit and commitment to making a tangible impact.

Extend Networks logo against a space-themed background with Earth and an orbiting satellite. The logo has overlapping blue and teal circles beside 'Extend Networks' text.
Extend Networks logo against a dark, grid-patterned background with subtle orbital lines. The logo includes overlapping blue and teal circles beside 'Extend Networks' text.
Extend Networks typography guide showcasing the Roboto font in Medium and Light weights, with example text. The background features the brand's color palette and abstract circular designs.
Extend Networks brand color palette with hex codes #0496C4, #007180, and #58595b displayed above three versions of the Extend Networks logo on different background colors: white, teal, and gray.
Web interface for Extend Networks showing various application images and a section titled 'Our Solution' with text boxes explaining different services. The browser tab displays the Extend Networks logo and name.
Web interface for Extend Networks showing a contact form and various application images. The browser tab displays the Extend Networks logo and name.
Starry night sky with mountains in the foreground and text overlay reading 'Get connected and remain revolutionary communicators,' which is the tagline of Extend Networks. A blue button below the text says 'Extend More.
Extend Networks stationery set including a letterhead and two business cards on a light gray background. The designs feature the company logo and contact information
Extend Networks reception area with a white desk featuring the logo, set against a teal wall with a clock. Large windows provide natural light to the space
Tablet screen displaying the LinkedIn profile of Extend Networks against a starry night sky background. The profile features the Extend Networks logo and company details.
Extend Networks logo on a dark blue, rectangular box against a light gray background. The logo includes overlapping blue and teal circles beside 'Extend Networks' text.

Impact

The new brand identity and website design have had a profound impact on Extend Networks’ goals and objectives. The refreshed branding differentiates Extend Networks in a competitive market and clearly communicates their unique value proposition.

The professional yet approachable image conveyed by the new branding has successfully resonated with stakeholders, enhancing the company’s reputation and expanding its reach. The new website further reinforces their market position by providing an engaging platform to showcase their solutions and connect with clients.

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